Aim: To create an alcohol based environment which measures different peoples drunkenness and then omits a video for each persons level of drunkenness.
Message: Alcohol can be enjoyable for some people, however everyone has different experiences, due to there intake.
Tone: mixed tone depending on level of drunkenness.
There is a special room in a bar/nightclub that contains a breathalyzer, people go into the rom and breath into the breathalyzer and depending on how drunk the person is controls the experimental video which is omitted, very drunk person = a dis-orientated video blurry, jumpy, loud, but also quiet, screeching but also claming this shows how out of control a person is when they are drunk.
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